ACERTUS Appoints Chief Digital Officer, Blair Koch, to Drive Transformation Across Global Organization

Blair Koch

ACERTUS, a tech-enabled automotive logistics and services company, today announced the appointment of Blair Koch to the role of chief digital officer. In this newly created position, Koch will lead digital transformation to provide best-in class digital experiences and support ACERTUS’ ongoing mission to be an innovation leader in automotive logistics.

“Since our founding, ACERTUS has maintained a steady focus on developing innovative, proprietary technology solutions to serve the needs of stakeholders in the automotive industry. With Koch at the helm, we are well positioned to enter our next phase of growth and innovation” said William Billiter, ACERTUS co-founder and chief executive officer. “Koch’s extensive experience, focused leadership and proven ability made it evident that he would be a natural fit with our organization.”

From this leadership position, Koch will lead the technology and product teams ensuring ACERTUS’ digital platform scales to the demand of its customers. Koch will also focus on new business opportunities to augment ACERTUS’ growth. This appointment comes at a time of record expansion for ACERTUS. The company was recently recognized for by Inc Magazine as one of the fastest-growing companies in the United States.

An internationally recognized expert and industry veteran in airline, travel, transportation and railroad, Koch brings more than 30 years of experience to the position. Prior to joining the company, Koch held numerous leadership positions at Datalax, Jetblue Airways, United Airlines, and the Feld Institute where he worked with a number of major corporations including Southwest Airlines and FedEx to deliver high-impact solutions and technology innovation. Koch brings a track record of successfully leading teams and building technology solutions to increase speed to market, profitability and innovation. He holds a Bachelor of Science degree from North Dakota State University and a Master of Business Administration from Texas Christian University.


ACERTUS is as a technology-enabled automotive logistics and services provider. We believe in enhancing our customers’ experience by providing custom, end-to-end solutions throughout the lifecycle of a vehicle including vehicle transport, title and registration, vehicle storage, care and maintenance, vehicle home delivery and compliance services. Our people, process, innovative technology and relentless drive to deliver are just some of the reasons we made Inc. Magazine’s list of the 5000 fastest-growing companies in the U.S. for 2 years in a row. For more information, call 855-ACERTUS (855-223-7887).

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