Leadership Team
TRENT BROBERG
CHIEF EXECUTIVE OFFICER
Prior to joining ACERTUS in March 2021, Trent served as the Chief Operating Officer at Truckstop.com. Before serving in that role, he held senior executive positions at Swift Transportation, DB Schenker and Real Time Freight. Drawing from more than 15 years of experience in the transportation realm, he uses his industry knowledge and leadership skills to carve out high levels of growth and develop profitability.
Trent holds a Bachelor of Science degree and a Master of Business Administration degree from Arizona State University.
ROSS RACHEY
CHIEF OPERATING OFFICER
JASON ONSEN
CHIEF FINANCIAL OFFICER
BLAIR KOCH
CHIEF DIGITAL OFFICER
PAUL MALONE
CHIEF REVENUE OFFICER
Malone, ACERTUS’ first CRO, excels at leading teams through major transitions including acquisitions, IPOs, and rapid growth bringing more than 20 years of logistics experience at a at leading companies such as CargoMatic, Truckstop.com, and Swift. Malone soared across multiple leadership positions in operations, intermodal, and logistics. Joining ACERTUS in 2021, Malone is a trusted commercialization leader and is responsible for revenue growth and profitability across the organization.
JEREMY COPE
EXECUTIVE VICE PRESIDENT, FINISHED VEHICLE
RICH PINNOCK
EXECUTIVE VICE PRESIDENT, FLEET SERVICES
ALISHA BUELT
SENIOR VICE PRESIDENT, PRODUCT & STRATEGY
LINDSEY CREECH
SENIOR VICE PRESIDENT, MARKETING & COMMUNICATIONS
Throughout her tenure with the organization, Lindsey has expanded ACERTUS brand presence, elevated and established brand standards, ramped content and digital marketing efforts and built a rounded team to support her with these initiatives.
Previously, Lindsey served as the Vice President of Client Success for a content marketing SaaS and Services agency that supported MetroGistics, one of the founding companies of ACERTUS. Through that experience she became intimately involved with the brand and was able to experience the company’s growth firsthand. Prior to that role, Lindsey worked for Build-A-Bear Workshop where she was responsible for brand communications.
Lindsey earned her BA in English from The University of Michigan, Ann Arbor.
SCOTT VAN HOYE
SENIOR VICE PRESIDENT, GLOBAL CONTROLLER
Before joining ACERTUS in 2019, Scott held various leadership positions with rental, distribution, and construction companies where he helped create visibility into business performance to support informed decision making. Scott began his career as a CPA working at Deloitte and RubinBrown.
Scott is a graduate of Missouri State University, Bachelor of Science in Accounting.
JAMIE KOEPKE
VICE PRESIDENT, PEOPLE & CULTURE
In her previous role as People Services Business Partner, Jamie led initiatives in support of our ACERTUS partner experience. Through her focused leadership and breadth of knowledge in the people space, Jamie is well positioned to elevate the people function at ACERTUS by building and aligning the People & Culture department to ACERTUS’ strategic vision.
Jamie holds both a B.S. in Accounting and an MBA from Maryville University.
As the CEO of ACERTUS, William (Bill) leads the company’s commitment to providing the best possible experience to clients, vendors, carriers, and most importantly, our valued drivers and employees. Leveraging his significant experience in operations, strategic planning and business development, he is focused on helping our diverse team of professionals achieve new levels of success.
Bill’s career in the vehicle transportation began more than 20 years ago as a local driver for a large automotive wholesale operation in the Midwest. This unique opportunity to learn the business from the ground up has paid dividends throughout his career.
After operating as the General Manager of an asset medium automotive logistics provider, he noticed a distinct unmet need for more useful technology in this space. This experience ultimately led him to establish MetroGistics to focus on developing a smarter platform for vehicle logistics, one that would solve problems on both sides of the carhaul logistics equation (carriers and customers).
Bill attended the University of Missouri-St. Louis, and in 2012 was named to the St. Louis Business Journal`s prestigious 40 Under 40 class.
As the COO of ACERTUS, Jason leads and supports the company with strategic growth initiatives, corporate development, acquisitions and integration. Since joining the company in 2014, he has been instrumental in the successful integration of three distinct businesses and has played a key role in the rapid growth the company has experienced. Prior to joining ACERTUS Jason held senior leadership positions with several supply chain, logistics and manufacturing companies. He is a graduate of Harvard Business School, MBA and the Pennsylvania State University, BS in Economics.
As Chief Financial Officer, Jason Onsen drives enterprise value with a view towards cash optimization, margin expansion, and top-line growth. Onsen brings more than 20 years of experience in the automotive and logistics space. Most recently serving as Vice President and Corporate Controller for St. George Logistics, Onsen built transaction-based models to optimize direct costs as well as integrated five acquisitions. Prior to that, Onsen was Finance Leader at Amazon, the world’s largest e-commerce marketplace and cloud computing platform. He financially led the last mile delivery and middle mile transportation networks. Onsen previously spent nine years with Caterpillar, Inc., holding numerous positions and rising to Senior Vice President of Neovia, formally Caterpillar Logistics. Onsen is a graduate of Illinois Wesleyan University and earned his MBA from the University of Chicago Booth School of Business.
As Chief Information Officer, John Heimann directs the overall strategy of the company’s IT function, with a goal of helping the company stay ahead of industry trends. Heimann brings 30 years of information systems management and technology integration experience, along with 20 years of transportation experience. Heimann has been associate vice president of information technology for ACERTUS since 2018. He previously worked for Express Scripts in St. Louis, serving in positions including senior manager of IT, director of campaign management, and director of integration and initiatives. His IT career also includes positions with Union Pacific Technologies and Transentric. Heimann earned his bachelor’s degree in computer management from Eastern Illinois University.
Jeremy joined ACERTUS in October, 2011 as a Director of Operations for MetroGistics, one of our legacy companies. Prior to ACERTUS, he had 10 years of experience at an asset-based carrier where he started out as a driver, working his way up to the Director of Operations role. His thorough knowledge of the logistics process, driver needs, and customer expectations is a tremendous asset to ACERTUS, ensuring we have the highest standard of carriers to get each and every job done right, on time, and in the most efficient way possible.
Michael Malakhov was named Executive Vice President of Sales & Marketing in August 2018. Michael is a veteran in the freight transportation and logistics industry with experience in North America and Europe. Prior to joining ACERTUS, he held numerous leadership positions at a global third-party logistics company, C.H. Robinson. Michael brings a track record of building successful businesses with broad commercial and operations experience. He holds a Bachelor of Science degree from Georgia Southern University and a Master of Business Administration from the Emory University’s Goizueta Business School.
Eric Kaseff, along with his brother Barry, purchased Metro Title Services in 1995. After attending the University of Kansas, Eric began his career in the U.S. Air Force. Upon completion of his service, he returned to the civilian sector as the Development Director for a non-profit. He and his brother decided to take the entrepreneurial route and they purchased what was, at the time, a small title and registration business in Kansas City. Together, they grew the business over the years and ultimately joined forces with MetroGistics and AmeriFleet to become ACERTUS. Eric has held every position within the company, giving him first hand in-depth knowledge of processes, procedures and people in the title and registration space. Eric’s primary focus and success has been around the customer/employee/vendor experience which he is now applying toward assisting in the growth of ACERTUS and the ongoing development of our company strategy. Eric and his wife have two adult children who are, fortunately, avowed Jayhawks as well. When not watching his beloved Jayhawks, he loves to run, fly planes and serve on the boards of numerous non-profits.
Barry Kaseff, along with his brother Eric, purchased Metro Title Services in 1995. After attending the University of Missouri, Barry began his career with Sanofi Laboratories. During this tenure Barry received his Master’s in Business Administration and then moved on to Butler Manufacturing. After 5 years, he and his brother decided to take the entrepreneurial route and they purchased what was, at the time, a small title and registration business in Kansas City. Together, they grew the business over the years and ultimately joined forces with MetroGistics and AmeriFleet to become ACERTUS. Barry has held every position within the company, giving him first hand, in-depth knowledge of processes, procedures and people in the title and registration space. Barry’s primary focus has been the IT, operations and financial aspect of the company and he will continue to apply his experience to help develop the business and strategy of our company going forward. Barry has two adult children and he loves playing basketball, cycling and serving on the boards of numerous non-profits.
Alisha Buelt joined ACERTUS in 2011 as a car haul dispatcher. Throughout her tenure with the organization, she has held numerous positions across each service line with a core focus on operations and process efficiency. Her focused leadership, experience and knowledge well positions her to focus on global strategy, ensuring that as the organization scales for growth, our services are bridged effectively so we can offer fully-encompassing customer solutions. Alisha holds a Bachelor’s degree from Missouri State University in General Business and Finance.
As Senior Vice President of Drive Away, Rich Pinnock focuses on global initiatives including proprietary technology development as well as having P&L responsibility of the driveway and compliance service lines. Pinnock brings more than 20 years of experience in the supply chain and logistics space. Most recently, Pinnock served as Vice President and Chief Information Officer of AmeriFleet. Prior to that, Pinnock worked at a leading fleet management company where he focused on strategic planning and new venture development. Pinnock previously worked in the financial sector as a financial consultant. Pinnock is a graduate of the University of Baltimore and earned his MBA in International Business and MS in Electronic Commerce from the University of Maryland.
As Senior Vice President of Title & Registration April directs the overall strategy and vision for the service line, driving growth, process optimization and optimal client experience. Prior to ACERTUS, April spent more than 13 years in the financial services industry including numerous leadership roles in finance, operations, IT and risk and controls. April’s vast background in collateral management, metrics development, continuous improvement, and building trust with teams and clients accelerates her ability to enable growth for ACERTUS. April holds an MBA from the University of Mary and a Bachelor of Science in Business Administration from Montana State University.
At ACERTUS, we know how to work hard, but we also make time to play hard. No one on the executive team displays this behavior more than our Chief Puppy Officer, Rollo. Born in May 2018, this energetic Brittany comes from a championship gun dog bloodline and enjoys his work pursuing pheasants and chukars in Missouri and South Dakota. When not working, Rollo loves playing with his two older Brittany siblings, Max and Lily, and letting off steam by destroying cell phones or just lounging around the house. When asked about his role at ACERTUS, Rollo said, “Woof!” We couldn’t have said it better ourselves, Rollo!