Leadership Team
TRENT BROBERG
Chief Executive Officer
As the CEO of ACERTUS, Trent Broberg is hyper focused on expanding the company’s possibilities and creating a new era of growth. He is dedicated to creating technology enabled solutions for ACERTUS and the transportation industry at large.
Prior to joining ACERTUS in March 2021, Trent served as the Chief Operating Officer at Truckstop.com. Before serving in that role, he held senior executive positions at Swift Transportation, DB Schenker and Real Time Freight. Drawing from more than 15 years of experience in the transportation realm, he uses his industry knowledge and leadership skills to carve out high levels of growth and develop profitability.
Trent holds a Bachelor of Science degree and a Master of Business Administration degree from Arizona State University.
Prior to joining ACERTUS in March 2021, Trent served as the Chief Operating Officer at Truckstop.com. Before serving in that role, he held senior executive positions at Swift Transportation, DB Schenker and Real Time Freight. Drawing from more than 15 years of experience in the transportation realm, he uses his industry knowledge and leadership skills to carve out high levels of growth and develop profitability.
Trent holds a Bachelor of Science degree and a Master of Business Administration degree from Arizona State University.
ROSS RACHEY
Chief Operating Officer
As the COO of ACERTUS, Ross Rachey is focused accelerating operational performance to drive company growth. Rachey leverages his extensive experience in automotive logistics, electric vehicle (EV) and distributed energy deployment to help ACERTUS navigate the challenges and opportunities that come with the transformation of the automotive industry. As the former leader of Amazon’s Last Mile Fleet, where he scaled fleet logistics and led one of the largest-scale EV and distributed energy infrastructure deployments globally, Rachey is well-suited to take on this challenge. Rachey holds a bachelor’s degree in finance from the University of Washington – Michael G. Foster School of Business and a Juris Doctor degree from Seattle University School of Law. He has been recognized for his role in transforming transportation on Insider’s list of 100 People Transforming Business.
JASON ONSEN
Chief Financial Officer
As Chief Financial Officer, Jason Onsen drives enterprise value with a view towards cash optimization, margin expansion, and top-line growth. Onsen brings more than 20 years of experience in the automotive and logistics space. Most recently serving as Vice President and Corporate Controller for St. George Logistics, Onsen built transaction-based models to optimize direct costs as well as integrated five acquisitions. Prior to that, Onsen was Finance Leader at Amazon, the world’s largest e-commerce marketplace and cloud computing platform. He financially led the last mile delivery and middle mile transportation networks. Onsen previously spent nine years with Caterpillar, Inc., holding numerous positions and rising to Senior Vice President of Neovia, formally Caterpillar Logistics. Onsen is a graduate of Illinois Wesleyan University and earned his MBA from the University of Chicago Booth School of Business.
BLAIR KOCH
Chief Digital Officer
Blair Koch was named Chief Digital Officer in November 2020. Blair is a strategic technology executive with a commitment to driving digital transformation and automotive-logistics innovation at ACERTUS. Prior to joining the ACERTUS team, he served in multiple leadership roles at companies like Datalex, Inc., JetBlue Airways, United Airlines, BNSF Railway and The Feld Group. Blair has a track record of successfully leading teams and building technology solutions to increase speed to market, profitability and innovation. He holds a Bachelor of Science degree from North Dakota State University, as well as a Master of Business Administration degree from Texas Christian University.
PAUL MALONE
Chief Revenue Officer
As Chief Revenue Officer Malone will oversee enterprise-wide sales efforts, identify new revenue streams, partnerships and opportunities to augment ACERTUS’ growth.
Malone, ACERTUS’ first CRO, excels at leading teams through major transitions including acquisitions, IPOs, and rapid growth bringing more than 20 years of logistics experience at a at leading companies such as CargoMatic, Truckstop.com, and Swift. Malone soared across multiple leadership positions in operations, intermodal, and logistics. Joining ACERTUS in 2021, Malone is a trusted commercialization leader and is responsible for revenue growth and profitability across the organization.
Malone, ACERTUS’ first CRO, excels at leading teams through major transitions including acquisitions, IPOs, and rapid growth bringing more than 20 years of logistics experience at a at leading companies such as CargoMatic, Truckstop.com, and Swift. Malone soared across multiple leadership positions in operations, intermodal, and logistics. Joining ACERTUS in 2021, Malone is a trusted commercialization leader and is responsible for revenue growth and profitability across the organization.
JEREMY COPE
Executive Vice President, Finished Vehicle
Jeremy joined ACERTUS in October, 2011 as a Director of Operations for MetroGistics, one of our legacy companies. Prior to ACERTUS, he had 10 years of experience at an asset-based carrier where he started out as a driver, working his way up to the Director of Operations role. His thorough knowledge of the logistics process, driver needs, and customer expectations is a tremendous asset to ACERTUS, ensuring we have the highest standard of carriers to get each and every job done right, on time, and in the most efficient way possible.
RICH PINNOCK
Executive Vice President, Fleet Services
As Senior Vice President of Drive Away, Rich Pinnock focuses on global initiatives including proprietary technology development as well as having P&L responsibility of the driveway and compliance service lines. Pinnock brings more than 20 years of experience in the supply chain and logistics space. Most recently, Pinnock served as Vice President and Chief Information Officer of AmeriFleet. Prior to that, Pinnock worked at a leading fleet management company where he focused on strategic planning and new venture development. Pinnock previously worked in the financial sector as a financial consultant. Pinnock is a graduate of the University of Baltimore and earned his MBA in International Business and MS in Electronic Commerce from the University of Maryland.
ALISHA BUELT
Senior Vice President,
Product & Strategy
Alisha Buelt joined ACERTUS in 2011 as a car haul dispatcher. Throughout her tenure with the organization, she has held numerous positions across each service line with a core focus on operations and process efficiency. Her focused leadership, experience and knowledge well positions her to focus on global strategy, ensuring that as the organization scales for growth, our services are bridged effectively so we can offer fully-encompassing customer solutions.
LINDSEY CREECH
Senior Vice President, Marketing & Communication
As ACERTUS’ Senior Vice President of Marketing and Communications, Lindsey is responsible for creating awareness, driving demand and loyalty across all communications channels and touchpoints. Lindsey brings nearly 15 years of communications and marketing experience to the position.
Throughout her tenure with the organization, Lindsey has expanded ACERTUS brand presence, elevated and established brand standards, ramped content and digital marketing efforts and built a rounded team to support her with these initiatives.
Previously, Lindsey served as the Vice President of Client Success for a content marketing SaaS and Services agency that supported MetroGistics, one of the founding companies of ACERTUS. Through that experience she became intimately involved with the brand and was able to experience the company’s growth firsthand. Prior to that role, Lindsey worked for Build-A-Bear Workshop where she was responsible for brand communications.
Lindsey earned her BA in English from The University of Michigan, Ann Arbor.
Throughout her tenure with the organization, Lindsey has expanded ACERTUS brand presence, elevated and established brand standards, ramped content and digital marketing efforts and built a rounded team to support her with these initiatives.
Previously, Lindsey served as the Vice President of Client Success for a content marketing SaaS and Services agency that supported MetroGistics, one of the founding companies of ACERTUS. Through that experience she became intimately involved with the brand and was able to experience the company’s growth firsthand. Prior to that role, Lindsey worked for Build-A-Bear Workshop where she was responsible for brand communications.
Lindsey earned her BA in English from The University of Michigan, Ann Arbor.
SCOTT VAN HOYE
Senior Vice President,
Global Controller
As Senior Vice President, Global Controller of ACERTUS, Scott Van Hoye serves as a key leader of the Finance & Accounting Team. He partners closely with the CFO and Executive team to set the vision, determine direction, and implement strategy. Scott supports the organization by connecting financial results with operational performance to drive profitable growth.
Before joining ACERTUS in 2019, Scott held various leadership positions with rental, distribution, and construction companies where he helped create visibility into business performance to support informed decision making. Scott began his career as a CPA working at Deloitte and RubinBrown.
Scott is a graduate of Missouri State University, Bachelor of Science in Accounting.
Before joining ACERTUS in 2019, Scott held various leadership positions with rental, distribution, and construction companies where he helped create visibility into business performance to support informed decision making. Scott began his career as a CPA working at Deloitte and RubinBrown.
Scott is a graduate of Missouri State University, Bachelor of Science in Accounting.
JAMIE KOEPKE
Senior Vice President,
People & Culture
As ACERTUS’ Senior Vice President of People and Culture, Jamie is responsible for driving initiatives to enhance the partner experience and to develop and retain a high performing and diverse workforce to maximize individual and organizational potential. Jamie brings 14 years of human resources experience to this position.
In her previous role as People Services Business Partner, Jamie led initiatives in support of our ACERTUS partner experience. Through her focused leadership and breadth of knowledge in the people space, Jamie is well positioned to elevate the people function at ACERTUS by building and aligning the People & Culture department to ACERTUS’ strategic vision.
Jamie holds both a B.S. in Accounting and an MBA from Maryville University.
